This entry was posted on 10th August 2015 by reachadmin

Re-sealable food packs – what consumers want from them

The whole raison d’être of packaging is to keep products in prime condition until they reach their destination, or until they are consumed or used. It’s this last point where the effectiveness of re-sealable packaging technologies can be measured and compared.

In a world where there is a widespread aversion to perceived over-packaging, consumers have demonstrated a more positive response to re-sealable packs, with particular emphasis on:-

  • Convenience – Can the pack be quickly opened and re-sealed? Remember, anyone frustrated or angered by its packaging won’t buy the product again in a hurry.
  • Performance – Are the contents effectively protected from degradation, thus avoiding premature disposal or potential health issues?
  • Reliability – Is the re-sealing technique proof against repeated use, so that the consumer enjoys a full product life?

Reseal-it®, the innovative and patented re-sealing system from Macfarlane Labels, allows the pack to be opened and closed up to 25 times, keeping the contents fresher, for longer.

The Reseal-it® packaging concept is designed to provide the customer with an easily opened pack, which can be reclosed to reduce food-waste and protect brand integrity.

This is achieved by a patented label system combined with a micrometre-precision cutting technique that helps identify product tampering.

The growing number of Reseal-it® users includes leading manufacturers of cooked meats, cheese, coffee, biscuits and cookies, prepared fruit products, confectionery and savoury snacks.