Functionality as a point of difference
Ken Adams and Wim Brunsting from Macfarlane Labels are attending the PACE Europe conference tomorrow to talk about the functionality of resealable solutions.
Here are some of the key points they will address.
1. How easy to open packaging is driving consumer preference
Our population is getting older. Currently, more than 10 million people in the UK are over the age of 65 and this number is predicted to grow to 15.5 million by 2023.
With a decrease in dexterity and other added problems such as arthritis, the ageing population are finding it increasingly difficult to open packs.
In addition, over 60,000 people are hospitalised in the UK every year due to packaging injuries.
2. How packaging can help to reduce food waste
Almost 100 million tonnes of food is thrown away in the EU each year. Shockingly, as much as 40% of this food was not good enough to eat.
A small change like increasing product life by one day could save 250,000 tonnes of waste a year in the UK alone, according to WRAP.
Resealable packs can be opened and closed many times, maintaining product freshness and helping to keep food fresher for longer.
3. Packaging and the impact on brand integrity
Thanks to its tamper-evident design, Reseal-it® packs help to maintain brand integrity by ensuring products are not interfered with before reaching the consumer.
They also eliminate the need for secondary packaging, such as cling film and bags, helping your brand to remain visible on the pack at all times.
4. Consumer perceptions of resealable technology
An independent study by Macfarlane Labels and Design Futures has revealed that customers prefer resealable packs to those without resealable functionality, with 25 percent of participants citing ease of access as the main reason for their choice.
60,000 are injured by opening packaging: http://www.telegraph.co.uk/news/uknews/1421698/60000-are-injured-by-opening-packaging.html
The packaging innovation challenges of an ageing population: http://www.iom3.org/event/packaging-innovation-challenges-ageing-population
Food Waste, European Commission:
Reducing food waste by extending product life: