Resealable packaging for the pet food market
We are a nation of pet lovers.
Pet Food Manufacturers’ Association (PFMA) estimates that 44% of British households have pets with dogs and cats being the most popular human companions (respectively 24% and 17%).
No wonder the British pet market is worth an astonishing £2.6bn and is predicted to grow further in the years to come.
Snacks and treats are the most popular dog foods purchased by their owners, whereas sales from cat foods are mainly driven by wet products, according to a recent report from Mintel.
Both studies, however, highlight the problem of pet obesity with as many as 49% of dogs and 44% of cats being considered overweight by their vets.
Resealable food packs help control portion sizes as they can be closed for reuse without compromising product freshness. In fact, some resealable systems such as Reseal-it® by Macfarlane Labels, can be opened and reclosed up to 25 times!
This alone will, by no means, solve the problem of pet obesity but is a great way of controlling pet snacking without worrying about products going off prematurely.
Besides, there are some other, great benefits resalable packaging can offer pet owners. Finding various dog treats inside multiple coat and trousers pockets is a common phenomenon concerning dog owners. Resealable packaging firmly holds the contents inside the pack, preventing it from spilling during your dog walks.
PFMA website: https://www.pfma.org.uk/pet-population-2017
Estimated pet population in the United Kingdom from 2009 to 2017, Statista: https://www.statista.com/statistics/308229/estimated-pet-population-in-the-united-kingdom-uk/
Pet Data Report 2017, PFMA: https://www.pfma.org.uk/_assets/docs/Data%20report/PFMA-Pet-Population-Report%202017_WEB.pdf
PET FOOD UK, AUGUST 2017, Mintel