When it comes to the FMCG market, resealable packaging is known for ensuring that products stay safe and fresher for longer. Whilst product protection, freshness and shelf life are equally important there are other added benefits to resealable packaging. Some of these advantages have a positive effect on consumer health and a huge impact on environmental sustainability. We go on to uncover the top four reasons why resealable packaging will remain essential for the FMCG market.

Helps to control food portions

Resealable packaging allows customers to consume foods in smaller portions at home or on-the-go. Innovative resealable packaging will ensure that the remaining food is kept safe and fresher for longer. Likewise, the re-closable tab prevents the contents from spilling out both during the opening and handling of the pack. Reseal-it® by Macfarlane Labels can be used up to 25 times, which promotes sharing and helps consumers to regulate their daily food intake.

Improved packaging design

On average, whilst in-store, a consumer can be exposed to over 40,000 different products. Resealable packaging can offer product differentiation, making sure your products are more visually appealing to shoppers and stand out from the competition. This can be achieved through clever merchandising that provides the ability for shoppers to spot the labels and graphics right away.

Customer convenience

20% of customers would pay more for packaging that has resealable functionality. Consumers prefer easy to use, resealable packaging, as well as the convenience of not having to repack products in foil or cling film or a second container after the product is opened. Likewise, resealable packaging allows consumers to open the pack without the need for additional tools, thus enhancing customer experience.

Reduces packaging waste

Resealable packaging provides consumers with an opportunity to keep products fresher for longer. However, if we don’t waste so much food, then we don’t waste the packaging it that has been wrapped in either even after food is consumed the packs can still be reused again.

READ MORE: PACKAGING THAT IS EASY TO OPEN, STORE AND THAT CAN BE REUSED IS IMPORTANT FOR CONSUMERS.

Here at Macfarlane Labels, we provide customers with easy to open packs that are designed to keep products fresher for longer. If you would like to find out more about the other benefits of our resealable packaging solution, get in touch with us today.

TAGS: RECYCLABLE PACKAGING MARKET, CUSTOMER EXPERIENCE, FOOD WASTE