Four Key Benefits of Resealable Packaging
The food-to-go market is growing in popularity. A study by Better Wholesaling has revealed that 73% of consumers buy on-the-go food products with resealable packaging at least once a week.
Consumers also prefer one-off, disposable packaging according to the research, as it gives them the ability to eat well outside of the home. Below are a few reasons why industries such as airline, hospitality, FMCG and pharmaceuticals favour resealable packs over standard food packaging.
Single-use or resealable packaging significantly decreases the risk of food contamination, helping to prevent food-related diseases. Moreover, resealable packaging increases product shelf-life by preventing food products such as fruit, meats or cheese from drying out, keeping them fresh for longer.
According to Energuide, 25.5% of electricity is used in the kitchen and around 20% of the daily water consumption is used for dishwashing. Reusable packaging and resealable food containers can help households save the precious water and energy resources. This can be achieved by using existing resealable packaging to store other foods for future consumption instead of using traditional plastic or ceramic trays.
Preventing food and environmental waste
Packs with resealable technology such as Reseal-it® by Macfarlane Labels can be opened and closed up to 25 times, keeping food fresh for longer. Customers prefer them because they prolong product life and help reduce food waste.
Reseal-it® technology doesn’t require additional packaging such as cling film or fridge bags once opened, which reduces the amount of environmental waste and cuts consumable costs for customers.
Struggling with difficult packaging is so frustrating. Resealable packs are easy to open and can be resealed multiple times. This prevents customers from feeling obliged to eat the entire contents after opening, helping maintain a balanced diet and healthier lifestyle. Resealable packs are also perfect for packed lunches as they are easy to consume on-the-go.
TAGS: RECYCLABLE PACKAGING, DISPOSABLE PACKAGING, CUSTOMER EXPERIENCE