How resealable packaging influences consumer perception of food freshness

Product freshness alongside its quality are important factors that may influence customers’ buying decisions.

According to a recent report by Mintel Group Ltd, 57% of US shoppers evaluate product freshness by its appearance, whereas 72% rely on on-pack information such as the expiry date.

Packaging plays a key role in keeping products in their best condition and protects them from spillage in transport and storage. Food stored in its original packaging lasts longer, maximising the time in which products can be safely consumed. This also helps to tackle food waste at home.

While a standard pack loses its preserving properties after opening, resealable packaging can be opened and closed many times without compromising product freshness.

A recent study from Lightspeed GMI/Mintel found that resealability and reusability are the top packaging features that customers associate with better keeping of the product. Not only do they allow customers to enjoy products for longer, but they are also easy to open and often come with a tamper evident feature for additional security.

Reseal-it® by Macfarlane Labels is an innovative labelling system that allows packs to be opened and closed up to 25 times. It is already being used by some of the leading FMCG around the world on more than 500 million packs a year!

To find out how Reseal-it® can be applied to your packs, visit:

Love Food Hate Waste:

Packaging reinforces cheese quality through freshness cues, Mintel Group Ltd.

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