Let’s face it, outside its dedicated media, packaging rarely gets a good press. At best, packaging is taken for granted, its role often misunderstood. One problem is, it’s invisible – until it becomes waste!
Then we see it everywhere, it litters our streets, our hedgerows and our beaches. It’s an emotive subject, attracting comment – usually adverse – from the media, from politicians and from all of us who remember ‘litter louts’ and exhortations to ‘take your litter home’.
So what then lies behind the success of re-sealable packaging? What has won the hearts of sceptical consumers to the extent that all top five UK cheese manufacturers offer a re-sealable pack option.
Home economics have a lot to do with it; in general, the bigger the pack, the cheaper the unit price. If unused product loses its freshness however, it ends up in the waste-bin and the savings are lost.
This packaging concept is designed to provide the customer with a pack that can be easily opened and reclosed. This is achieved by a patented label system combined with a micrometre-precision cutting technique that helps identify product tampering.
The growing number of Reseal-it® users includes leading manufacturers of cooked meats, cheese, coffee, biscuits and cookies, prepared fruit products, confectionery and savoury snacks.