The demand for resealable technology is growing, especially in markets such as pre-sliced ham and cheese.

A recent study from Waste & Resources Action Programme (WRAP) found that re-closable packs are one of the most desired food packaging innovations by customers.

When given the choice between two cheese products – one with re-closable technology and the other without – 67% of participants opted for the re-closable option. One in five said pack functionality was the main reason for their choice.

What makes re-closable packaging so attractive?

Contrary to popular misconception, food kept in its original packaging helps to maintain product’s freshness, allowing customers to enjoy their foods for longer.

Once opened, standard cheese and ham packs lose their preserving properties, exposing foods to air and allowing them to go off quicker. Resealable closure prevents products from drying out and offers better portion control for your customers. This, in turn, helps to limit the amount of food that is being wasted.

Easy opening is another great feature that resealable technology can offer. Difficult packaging is not only extremely annoying to open but can even limit our food choices (think about elderly customers). Adding a re-closable feature to your packaging will help to make your products more accessible and offer a better experience with your brand.

And if this was not enough, your brand remains clearly visible on the pack as there’s no need to repack products in cling film or bags!

Reseal-it® by Macfarlane Labels has been designed to provide the customer with an easily opened pack, which can be reclosed up to 25 times.

If you would like to find out more about Reseal-it® and how it can be applied to your products, contact us today: www.resealit.com

References:

Consumer Attitudes to Food Waste and Food Packaging WRAP, 2013: http://www.wrap.org.uk/sites/files/wrap/Report%20-%20Consumer%20attitudes%20to%20food%20waste%20and%20packaging_0.pdf

How food packaging helps us waste less food: http://www.lovefoodhatewaste.com/node/5791

Hard-to-open packs limiting food choices, study suggests: http://www.packagingnews.co.uk/news/hard-to-open-packs-limitin-food-choices-study-suggests-20-08-2013