Research reveals customers prefer packaging that helps to reduce food waste

Environmental considerations are becoming increasingly important to customers and can influence their buying decisions.

A recent report from Mintel reveals that as many as fifty-six percent of US shoppers would choose one food product over another if its packaging better protected the product inside.*

Fifty-four percent are also willing to pay more for features such as resealability and better portion control if they could prolong product life by keeping the content fresher for longer.

Customers would also like to see clearer on-pack recycling labels and prefer to buy products with minimum packaging to avoid waste.

Changing customer preferences and shift towards environmentally friendly packaging can be challenging, but it also encourages food retailers to seek new solutions and rethink their current packaging designs – with benefit for both customers and the environment.

Switching to resealable packaging is one way forward. Besides being easy to open, resealable packs keep products fresh, allowing customers to enjoy their foods for longer. As they can be easily reclosed for later use, they help customers to keep better portion control and save money on their weekly shops (as less food goes to the bin).

Reseal-it® by Macfarlane Labels is an easy to open solution designed to preserve product freshness and reduce food waste. It can be applied to a wide range of products and can be tailored to meet your specific needs, offering a better, more optimised packaging solution.

To find out more about Reseal-it®, visit:


Reduce, reuse or recycle? Half of Americans prefer to buy foods with minimal/no packaging in order to reduce waste:

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