Tag: research macfarlane labels

Study finds ease of opening products still influences purchasing

Article featured in Packaging News (online edition - April 2014): Packaging expert Dr Alaster Yoxall, from Sheffield Hallam University, conducted the study among over-65s for . It found that 75 % of participants thought price was the most important factor influencing purchase, followed by 33% thinking brand loyalty and 25% influenced by ...
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