Why is Resealable Packaging Ideal for Retailers?

According to Mintel, 52% of consumers in the US prefer to buy FMCG products with minimum or no packaging at all.

To address this issue, resealable packaging can be opened and re-closed multiple times, making packaging more consumer friendly and environmentally sustainable. We go in-depth to uncover the main reasons why resealable packaging is perfect for retailers.

Ideal for retail

Making both product storage and product display efficient is a key consideration for FMCG retailers. Having more items on display whilst making the best use of your shelf space gives customers a premium shopping experience. Resealable packaging that is designed around the size and shape of a product allows retailers to utilise more shelf space and minimise the use of raw materials that are used in packaging production.

Easier to sell

According to Domino Printing, products with resealable packaging are easier to sell. That’s right. Not only 50% of consumers view easy-to-open and resealable packaging concepts essential, but also a typical consumer is willing to pay up to 14% more for products with resealable packaging. Resealable packaging allows the customer to preserve product freshness until its fully consumed. This is achieved through the ability to re-close the pack after use, keeping products fresh for longer.

Customer experience

A packaging range that allows consumers to open the pack without the need for additional tools enhances the user experience. Resealable packaging is more user-friendly than most traditional packaging. Customers find it especially good for travelling, fitness and pre-packed meals, leading to increase in the demand.

Environmentally-friendly

Customers now demand more environmentally-friendly packaging from retailers. Resealability is a key feature that eliminates the need for secondary storage options such as bags, foil or plastic wrap. It also helps reduce food waste by keeping the food fresh and appetising. Likewise, resealable packaging saves resources needed to recycle excess packaging. These benefits are practical and sustainable for businesses and retailers in the FMCG sector that are conscious of the environment.

RELATED: HOW RESEALABLE PACKAGING CAN HELP TO PROTECT THE ENVIRONMENT?

Here at Reseal-it®, we provide the customer with easy to open food packaging that allows products to be opened and closed up to 25 times. Likewise, Reseal-it® has been used by some of the leading brands in the food industry including Walkers, Warburtons and Tesco. If you would like to find out more about Reseal-it® and its benefits, visit our homepage.

TAGS: RECYCLABLE PACKAGING, RETAIL, CUSTOMER EXPERIENCE

References:

https://www.domino-printing.com/en/blog/2018/how-technology-can-simplify-resealable-and-easy-open-packaging-production

https://paramount-packaging.co.uk/news/article/resealable-packaging-the-benefits

http://reports.mintel.com/display/886467/