In 2010, Walkers Shortbread decided to redesign an existing biscuit pack in order to add value and functionality to the packaging for their customers.
Macfarlane Labels worked closely with Walkers to design a resealable label that could be applied to the flow wrap packs.
Working alongside Walkers, Macfarlane Labels trialled the Reseal-it® pre-applied system onto their existing film. This solution meant that Walkers benefited from an economical, quick and investment free packaging development. The new Reseal-it® label offers Walkers:
- Easier to open packs
- Consistent resealable packaging
- Optimum product freshness.
Following its initial success, Walkers have now rolled out Reseal-it® solutions across a wide range of biscuits and packs, which are sold in the UK and USA.