Tag: ease of use

Re-sealable food packs - what consumers want from them

The whole raison d’être of packaging is to keep products in prime condition until they reach their destination, or until they are consumed or used. It’s this last point where the effectiveness of re-sealable packaging technologies can be measured and compared. In a world where there is a widespread aversion to perceived over-packaging, ...

Study finds ease of opening products still influences purchasing

Article featured in Packaging News (online edition - April 2014): Packaging expert Dr Alaster Yoxall, from Sheffield Hallam University, conducted the study among over-65s for . It found that 75 % of participants thought price was the most important factor influencing purchase, followed by 33% thinking brand loyalty and 25% influenced by ...