Tag: resealable labels

How using resealable packaging can help to improve your branding?

ompanies spend millions of pounds on building brand awareness to attract customers and influence their purchase decisions. With so many similar items available on the market, consumers often choose familiar brands over those new and less recognisable. The times when packaging only served a protective function are long gone, and many ...
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Is re-sealable technology winning over packaging phobic consumers

Let’s face it, outside its dedicated media, packaging rarely gets a good press. At best, packaging is taken for granted, its role often misunderstood.  One problem is, it’s invisible – until it becomes waste! Then we see it everywhere, it litters our streets, our hedgerows and our beaches. It’s an emotive subject, attracting ...
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Benefits of using tamper evident labels

Whether you are a manufacturer of food, medical or electrical equipment, you may want to ensure that your products will not be tampered with when leaving your production site. Tamper-evident security labels are designed to deter unauthorised access to your products by making it obvious if somebody has interfered with them. They achieve ...
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Re-sealable food packs - what consumers want from them

The whole raison d’être of packaging is to keep products in prime condition until they reach their destination, or until they are consumed or used. It’s this last point where the effectiveness of re-sealable packaging technologies can be measured and compared. In a world where there is a widespread aversion to perceived over-packaging, ...
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How is packaging driving brand preference?

Brand owners from world leading FMCG manufacturers gathered at the Packaging and Converting Executive Forum (PACE) in Brussels earlier this year. Angela Campbell, Resealable Labels Director, led a Roundtable event to understand the impact and importance of easy open packaging for customers of FMCG products. A group of packaging decision ...
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Packaging challenges for an ageing population

Did you know that over 10 million people in the UK are over the age of 65? This number is set to grow to an astonishing 15.5 million by 2023, increasing the importance of addressing the packaging challenges that are faced by an ageing population. With a decrease in dexterity and other added problems such as arthritis, the ageing ...
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From "nice to have" to "must have" packaging

Preferred by consumers, is also benefiting retailers and suppliers. More and more major brand-owners in the food, snacks and confectionery sectors are investing in , buoyed by their customer’s willingness to pay a little extra for the added value the re-sealable pack delivers. Extending the useful life of the product also extends its ...
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