Tag: wrap rage

Don’t let hard-to-open packaging undermine your brand reputation

All of us can probably think of at least one example of packaging that we found hard to open. Struggling to access the contents of the pack is not only extremely frustrating, but it can also be dangerous when items such as knives, scissors and keys are used. Research shows that two-thirds of British customers have claimed to injure ...
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How resealable packaging can help to avoid 'Wrap Rage'

Have you ever fallen victim to tricky packaging? Four in ten people in the UK have claimed to injure themselves while trying to open packaging on everyday goods, including food and drink. Among the items commonly used to open packaging are scissors and knives, and some even resort to razor blades and hammers in their struggle to access ...
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