Enhancing ‘on-the-go’ experience with resealable technology
Busy lifestyles have great impact on the way we eat, with portable snacks offering a convenient option when travelling or needing quick food.
Foods that can be easily accessed “on-the-go” are in high demand particularly amongst young people, and can influence their expectations towards packaging.
According to Mintel, 55% of 16 – 24 year olds would like to see more snacks in packaging that makes it easy to eat on the go, with 21% willing to pay more for portable snacks.
Seabrook Crisps implemented a resealable label on their range of lattice hand-cooked crisps, providing a better sharing experience for their customers whether travelling, in the office or at home.
The new packets can also be opened more easily and help to keep products fresh for longer.
M&S Eatwell Seed & Nut Mix product range is another example where resealability can help to enhance the “on-the-go” experience. Resealable labels allow products to be opened and reclosed many times, which makes them easy to consume while travelling. It also allows for better portion control and is an excellent tamper-evident solution.
Mintel Food Packaging Trends – UK – January 2016
Mintel Consumer Snacking – UK – March 2016