From “nice to have” to “must have” packaging
Preferred by consumers, re-sealable packaging is also benefiting retailers and suppliers.
More and more major brand-owners in the food, snacks and confectionery sectors are investing in re-sealable packaging, buoyed by their customer’s willingness to pay a little extra for the added value the re-sealable pack delivers.
Extending the useful life of the product also extends its visibility, and the retained freshness reinforces the quality of market-leading brands and premium own-label products.
Any re-sealable packaging systems worth its salt needs to address three main end-user requirements:-
- Does it work? Does the seal effectively protect the contents from premature deterioration?
- Is it quick and simple to open and re-seal, requiring no kitchen tools or implements?
- Can it be opened and closed many times without losing the seal’s integrity, keeping the contents fresher, for longer.
The manufacturer is, of course, looking for a cost-effective re-sealing solution, one that can be provided without reducing production line efficiency. The retailer will want a pack that will fit neatly and economically on his shelves, and that any incidence of tampering is readily apparent.