How is packaging driving brand preference?

Brand owners from world leading FMCG manufacturers gathered at the Packaging and Converting Executive Forum (PACE) in Brussels earlier this year.

Angela Campbell, Resealable Labels Director, led a Roundtable event to understand the impact and importance of easy open packaging for customers of FMCG products.

A group of packaging decision makers from the food industry discussed key points that affect us all in today’s world.

Understanding how easy-to-open packaging is driving consumer preference

An independent research by Macfarlane Labels and Design Futures has revealed that resealable technology is important to customers and can influence their purchasing decisions.

20 percent of consumers who chose resealable over non-resealable packs, cited functionality as the main reason for their choice.

How can packaging help to reduce food waste?

Nearly 15 million tonnes of food is wasted in the UK each year, costing the average British family the equivalent of six meals per week.

New ways of packaging including innovative resealable technology can help us to reduce the amount of food we waste by keeping products fresher for longer.

Packaging and the impact on brand integrity

Resealable packaging can help to maintain brand and product integrity.

With resealable technology products remain in their branded packs as new designs and images can be easily carried onto resealable labels.

Providing easy-to-open and aesthetically pleasing packs will also enchance brand reputation among customers.

Consumer perceptions of resealable products and technology

Customers find resealable products easier to open and more accessible, which is particularly important to the elderly population.

Research by Design Futures has revealed that from the age of 60 year onwards, dexterity decreases by approximately 1.6 percent a year, making it more difficult to access and open packs.

Resealable technology can provide a better packaging solution for the ageing population.

Reseal-it® by Macfarlane Labels is a patented easy to open, re-closable labelling system which enables packs to be opened and closed up to 25 times. This helps maintain products’ freshness to reduce the amount of food we waste.

The Reseal-it® solutions has been used across leading brands throughout the UK, Europe and the USA on a wide range of packs such as cooked meats, fruit, cheese, biscuits, cookies, pet foods and healthcare products.

Want to know more about Reseal-it?

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