Packaging plays an important role in the food industry. Not only does it protect products from spillage and damage throughout the supply chain, but it can also affect the way customers perceive your products.
With so many similar products available on the market, innovative packaging designs help to attract customers’ attention and differentiate your brand from the competition.
According to a recent study by Mintel, 36% of respondents believe that unique packaging makes the product more appealing, whereas 32% say quality packaging indicates the product is also of good quality.
Packaging qualities such as easy opening and the ability to maintain product freshness are also important and may have an impact on customers’ purchasing decisions.
Recent years have seen a significant increase in the demand for resealable packaging with more and more FMCG manufactures seeing its benefits. Better portion control, easy opening and prolonged product freshness are only some of the advantages that resealable technology can offer.
Growing customer expectations and demographic changes such as a rise in the elderly population also have a role to play in the shift from traditional to resealable packaging, as different studies show customers find resealable packs easy and convenient to use.
Reseal-it® is an innovative labelling system developed by Macfarlane Labels. A resealable tab makes it easy to access the products inside the pack and helps to maintain product freshness for longer.
Companies such as Seabrook Crisps, Tesco and Warburtons have already used Reseal-it® solutions in their packaging operation.
Contact us today to find out how resealable technology can be applied to your packs: http://www.resealit.com/
Food Packaging Trends – UK – January 2016: http://reports.mintel.com/display/747404/