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How is packaging driving brand preference?

How is packaging driving brand preference?

by Marketing | Jul 27, 2015 | Food Waste Awareness, Reducing Packaging Waste, Reseal-it, Resealable Labels

Brand owners from world leading FMCG manufacturers gathered at the Packaging and Converting Executive Forum (PACE) in Brussels earlier this year. Angela Campbell, Resealable Labels Director, led a Roundtable event to understand the impact and importance of easy open...
A one day increase in product life can significantly reduce food waste

A one day increase in product life can significantly reduce food waste

by Marketing | Jul 15, 2015 | Food Waste Awareness, Reducing Packaging Waste, Reseal-it, Resealable Labels, Useful Guides

Nearly 15 million tonnes of food is wasted in the UK every year and almost half of it comes from our households. A recent report from WRAP has revealed that increasing product life by one day could save 250,000 tonnes of waste a year. Most often people get rid of food...
Fresher for longer – the facts on food waste

Fresher for longer – the facts on food waste

by Marketing | Jul 22, 2014 | Food Waste Awareness, Reseal-it

Have you ever thought about the amount of food you waste in your household? A shocking report from WRAP suggests that food waste is costing households an average of £470 a year, which rises to a worrying £700 for families with children. This is the equivalent of...
Study finds ease of opening products still influences purchasing

Study finds ease of opening products still influences purchasing

by Marketing | Jul 1, 2014 | Product Innovations, Reseal-it, Resealable Labels

Article featured in Packaging News (online edition – April 2014): Packaging expert Dr Alaster Yoxall, from Sheffield Hallam University, conducted the study among over-65s for Macfarlane Labels. It found that 75 % of participants thought price was the most...

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