Following the successful launch of Reseal-it® within the soft fruit sector at Tesco, Macfarlane were asked to work with the Tesco design team and its food packers to create a Reseal-it® solution for a new snack pack range of savoury picnic and pastry products, including cocktail sausages, pasties and sausage rolls.
The challenge was to develop a resealable concept that:
- Is consumer friendly – easy to open and close.
- Helped to reduce food waste – date codes had to remain visible.
- Maintained the product and brand integrity.
- Helped to reduce packaging waste.
- Provided shelf appeal.
We worked closely with the chosen food packers and FFP Ltd, who supplied the Esterpeel lidding film, ensuring that the Reseal-it®, pre-applied film ran smoothly through the packing lines, with no compromise to speed or quality.
Tesco were very happy with the results and the product was launched nationwide in September 2011 and continues to be a popular product on the shelves.